Description

The Digital Art Fair (DAF), Asia’s most advanced digital and contemporary art fair, announced today that it will be held on the Great Lawn of the Art Park in the West Kowloon Cultural District, Hong Kong, from March 26 to 30, 2025. The exhibition venue is located between the M+ Museum and the Palace Museum, with Victoria Harbour as its backdrop, further consolidating Hong Kong’s position as Asia’s top art and cultural centre.

“The Digital Art Fair has successfully established itself as Asia’s most advanced platform, perfectly integrating cultural innovation with blockchain technology,” said Ou Kaiyi, Director of the Digital Art Fair (DAF). She further pointed out that “the innovative development of digital art has long been Beyond the framework of blockchain technology, it shines brightly in the field of contemporary culture and art. We are fortunate to witness the unprecedented transformation of art brought about by digital media, which not only attracts art collectors who are proficient in technology, but also attracts traditional art lovers and cultural Institutions and new generations of art lovers flock to it. With a strong foundation of more than 37,000 international collectors, we have witnessed digital art breaking through traditional barriers, creating a new world for artists, allowing creative inspiration to be unfettered and reaching a wider audience. Hong Kong’s unique artistic atmosphere and ever-improving cultural heritage provide an ideal stage for the 2025 Digital Art Exhibition, demonstrating how technology can be transformed into a magnificent medium for artistic expression, transcending the imagination of a mere trading tool.”

This year's Digital Art Fair will launch new content, combining multiple indoor and outdoor experiences. The event will be held from March 21 to 30, during which visitors can explore the outdoor art trail, and use large-scale 3D projection mapping technology to transform the lawn into an immersive art space. The stylish infinity room installation is one of the highlights.

The main exhibition space will be open from March 26 to 30, presenting six carefully curated exhibition areas. The Prestige Digital & Contemporary zone will feature more than 20 well-known art projects and bring together more than 100 artists, including world-renowned artist Krista Kim, Chinese new media artist Cheng Ran, and Turkish digital artist Refik Anadol. Works by 50 international artists. In addition, LG will also showcase the world's first transparent true wireless 4K OLED TV, LG SIGNATURE OLED T, in Hong Kong.

“We are fully aware of the profound impact that art and technology have on society, and are therefore honoured to be the global partner of the Digital Art Fair this year,” said Susan Ng, Managing Director and Head of Private Banking, North Asia, DBS Bank (Hong Kong) Limited. We will create opportunities to merge art and digital innovation, and fully support pioneering artists and collectors to shape the future of art. DBS Private Bank is committed to enhancing every aspect of its customers’ lives and looks forward to providing customers with an experience beyond banking through art. .” Artist Matteo Massevery created a spectacular “Night Garden” installation that incorporates light, shadow and music into the immersive art experience zone.

Yuri Han, Managing Director of LG Electronics Hong Kong, said: “As a long-term partner of the Digital Art Fair, LG Electronics is honored to witness and participate in the flourishing development of digital art in Hong Kong. This year, we are particularly excited to be present at the iconic West Kowloon Cultural District. The world’s first LG SIGNATURE OLED T transparent true wireless 4K OLED TV was exhibited in Hong Kong. This breakthrough technology not only demonstrates LG’s leadership in display technology innovation, but also provides artists with a brand new creative platform, allowing artists to The work is perfectly integrated with the space. ”

The fair features a number of activities including the Pioneer Artists Zone, showcasing emerging digital art talent, and the Inspire Dialogue. The Inspirational Dialogue Zone will host 10 panels curated by leading organizations including K11 Art Foundation, Los Angeles County Museum of Art, Cyberport, Invest Hong Kong, Christie’s and others. The Hong Kong Gallery Zone will celebrate local digital art talent and the Web3 & Blockchain Zone will serve as an innovation hub for digital ownership and creative collaboration.

Since its inception, the Digital Art Fair (DAF) has generated over $10 million in cumulative revenue, facilitated $50 million in auction sales, and built a community of over 45,000 Web3 art collectors. The fair successfully sold more than 850 digital artworks and achieved more than 200 million exposures through various media channels.