PMQ in Central｜Annual Toy Man Festival "PMQ Toy Festival" Easter toy convenience store "Plastic Pickup"

Description

Fashionable toys are in vogue, gashapon toys and blind boxes are all the rage, and there is always a toy nearby on the table or in your backpack! Kidults pays for treasure hunt in order to show its unique taste and support the creations of many toy designers. Whether they are popular or niche, they are all respected! "PMQ Play Festival" continues its mission of being playful and is back this Easter with a grand revival. From popular best-selling designs to avant-garde niche collections, it continues to collect the favorites of a group of playful and tasteful adults and children, and promotes the spirit of "nurturing" ambitions with toys!

This year's "PMQ Toy Festival" is themed "Toy Convenience Store". From April 18 to 21, 2025, for four consecutive days, it will bring together a number of Hong Kong original trendy toy brands and units to showcase local creativity! In addition, many new forces in the trendy toy industry from Macau, Seoul, Shenzhen and Singapore also responded to the call and participated in this trendy toy event! Dear children, welcome to the "Easy to Play" toy convenience store, where you can admire the collections of each unit, check in as much as you want, and then step into the "Hot Selling Spot for Playing with Glues" to buy all kinds of killer toys. If you want to bring the unforgettable experience of the "PMQ Play Festival" back home, you must buy the venue-only toys launched by the "PMQ Play Festival" in collaboration with local design units Club Babo, Don’t Cry In The Morning, LeeeeeeToy and Mr.Giraffe, as well as limited edition mini vinyl doll blind boxes! There will also be a series of "Plastic Friends Free Drinking" sharing sessions and "Plastic Engineering Class" workshops at the same event. Toy industry masters will appear to "glue" with you, engage in passionate dialogues, and uncover little-known industry stories, which are guaranteed to satisfy your curiosity!

Must-buy 4 venue-limited toys Hot-selling exclusive blind box dolls to reminisce the convenience store time

The "PMQ Fun Festival" perfectly recreates the convenience store decoration and furnishings, and launches 4 limited-time products, integrating convenience store culture into it, which is full of playfulness and can satisfy the childlike innocence of children! These venue-only products were designed by four local design teams, who dressed up the original characters in new costumes and injected the "Wan Ye Festival" convenience store concept to create surprises! They are Club Babo’s classic bottled “Maltese” in the shape of Mr. Flat Cat; Don’t Cry In The Morning’s Soda bear cub; LeeeeeeToy’s Hong Kong-style egg tart toys, a mouth-watering representation of Hong Kong’s representative delicacy; and Mr. Giraffe’s giraffe doll dressed in a convenience store clerk’s uniform, humorously interpreting the daily life of a working person. They are sold in limited quantities daily and are a must-have for toy fans!

Club Babo
Flat Cat (Malted Milk)

Club Babo is a Hong Kong-based creative project that has made a name for itself in the industry with its unique and playful style. They draw inspiration from old objects, diverse subcultures and nature, combining elements such as hand-carving, clothing and art to create unique designs.

[This time, Club Babo will launch limited toys for the "PMQ Play Festival" with a focus on nostalgic bottled "malt extract", hoping to help everyone find classic warm memories. ]

Don’t Cry In The Morning
Soda BoBo

The brand was founded by Hong Kong artists ASA and Poppy in 2013. The name "Don't Cry in the Morning" reminds everyone that no matter what difficulties and losses you encounter, waking up is a new day, and everyone is a brave man again, and start again!

[This time, Don’t Cry in the moring launched a limited edition toy for the “PMQ Play Festival”, which is a cute bear-shaped guardian angel “Soda Bear BoBo”, responsible for guarding the “7749 Convenience Store”, bringing surprises and warmth to every customer, making the convenience store a small world full of love and laughter. ]

LeeeeeeToy
LEEEEEEGG TART

Husband and wife team Lewa and Lego are fascinated by the glorious history of Made in Hong Kong toys in the 1960s and 1970s. They founded the art brand LeeeeeeToy in 2016 and insist on using the once very popular vinyl as the main material to design and produce handmade toys and fine products.

[This time, LeeeeeeToy will launch limited edition toys for the "PMQ Play Festival" that will feature Hong Kong-style delicacies and the use of "plastic" to interpret the flavor of Hong Kong! ]

Mr.Giraffe
Mr. Giraffe (convenience store clerk)

Mr. Giraffe is a lively character created by local illustrator Kafka Poon. This cute giraffe works at the Ueno Park Zoo in Tokyo. Despite facing a busy "working man" life day after day, he is still good at finding fun in the stereotyped life.

[This time, Mr. Giraffe will launch a limited edition toy for the "PMQ Play Festival" that will appear as a convenience store worker, depicting the daily life of Hong Kong workers! ]

Cute blind boxes of mini vinyl dolls in the shape of desserts and delicacies are on display. Interactive games and purchases can be redeemed for rich gifts.

The organizer has also collaborated with Club Babo, Don’t Cry In The Morning, LeeeeeeToy and Mr. Giraffe to launch limited-edition mini vinyl figures for the first event. The four popular toy characters will be transformed into common desserts and delicacies in convenience stores and make a cute appearance! The 4 mini vinyl figures will also have mysterious hidden versions and will be sold in blind boxes, giving everyone a surprise and bringing the "Wan Ye Festival" atmosphere to a climax.

Complete tasks at designated stores every day to redeem a stamp. Collect 5 different stamps + smiley faces to redeem an instant selfie experience! In addition, spend HK$100 on-site to redeem a pack of "PMQ Fun Festival" special edition exploding candy, limited quantity, while stocks last.

"PMQ Toy Festival" local trendy unit selection:

BATNAT n GAGNAT, Clapton Tam, Mr. Junk Sticker
IG: batnatngagnat, claptontam, mrjunksticker

The new AR stickers created by BATNAT n GAGNAT are known for their strong sense of immersion. Players only need to download the Artivive app and scan the stickers to see the pixelated effect of the character. The board game "Brave Legend" also incorporates the concept of retro Japanese RPG games. Players can choose to play the game in story mode or team battle mode, and use equipment cards, summoning cards, character unique skills and prop stickers to start the battle between the brave and the devil.

Clapton Tam is a Hong Kong toy designer, laser sticker artist, cartoonist, animator and music creator. He began creating original works "Brave Angel and Big Demon" and "Complete Alien NIBIRU EFFECT" in 2021, and launched Sofubi vinyl toys, laser stickers and peripheral products in Hong Kong and Japan.

Mr. Junk is a sticker collector and sticker designer in Hong Kong. His original sticker series include "World of Gods" with themes based on gods from all over the world, "Element Gate" with characters based on chemical elements, and "Spicy Hell" AR sticker series with themes based on different peppers from different places.

One Workshop
IG: kaiju_one

KAIJU ONE aka 壹工房, is a toy making team in Hong Kong, founded in 2017. The brand has been focusing on the production of vinyl toys, hoping to combine Eastern and Western cultures to create installation toys that are highly playable and beautifully displayed.

In recent years, the brand has actively obtained authorization and created a series of vinyl toys such as "Neon Genesis Evangelion", "Godzilla", and "Mazinger Z" in its own style, and has also collaborated with internationally renowned creative units such as Japanese artist DEHARA YUKINORI and Korean designer Baek Jae-jung to launch exclusive products.

KingyoNeko
IG: kingyonekosan

Helen Tam is a local designer in Hong Kong. Her main IPs include KingyoNeko and Cafe de Bollo. In addition, we are also actively creating cute and quirky trendy toys to heal everyone's hearts. We also look forward to completing our personal worldview of "everything is cute".

This time, the goldfish cat KingyoNeko came to participate in the "Play Festival". Kiyo, a cute cat, has a special affinity for goldfish and often wears a wig that looks like a goldfish's head in the hope of getting closer to them. Unfortunately, ordinary goldfish would just try their best to run away. Only the goldfish Kinchan liked to approach Kiyo and found teasing it the joy of life. Let’s take a look at how cute and naughty this couple is!

Vapour Park
IG: vapourpark

Vapour Park is a studio that focuses on the creation and production of designer toys. The team combines creativity with life and art and presents it in various designs. At the same time, it also invites creative units from different places to cooperate in product development, such as the popular Japanese artist Akihiro Harada, Hong Kong artist Heishan, and Thai toy designer Tangent.

Vapour Park will also bring limited works from Taipei's creative and toy exhibition ADVENTURE FESTA to the "Toy Festival", bringing a wonderful feast of character art.

"PMQ Toy Festival" non-local trendy units:

duckhead (Seoul)
IG: duckhead

duckhead is a toy brand founded by Korean designer and illustrator Lim Bi-young. Since 2017, the brand has mainly created art toys and illustrations in Thailand, Japan, Hong Kong and Taiwan. "Snapper Man" is the brand's most popular character image.

In Korea, people compare people with poor memory to fish, perhaps because of their round eyes. But the designer believes that round eyes give people a sense of affinity, and he hopes to show this kind of personality and daily life through "Sea Snapper Man".

PAWS NOVA (Shenzhen)
IG: paws_ig

Founded in China in 2016, the brand has made its Art Toy products shine in terms of craftsmanship and quality over the years. The artists and creative units that work closely with PAWS NOVA are spread all over the world, which makes the team more sensitive to fashion trends and artistic sense than other brands. The company's mission is to build its own comprehensive industry platform with the brand culture of "leading the trend" and to create an entertainment company that operates the trendy culture of young people.

PAWS NOVA works closely with the art team Trouble Crew, which was co-founded by Hong Kong trendy toy artist Beewong and Greater Bay Area trendy toy designers BAAK and JIAWEN. They are committed to injecting infinite vitality and fun into the Greater Bay Area's trendy toy art world with their unique creativity and enthusiasm!

The Dino Workshop (Macau)
IG: siomengchanart

The Dino Workshop was founded in 2016 by Siomeng Chan, a well-known Macau artist. It focuses on artistic creation, creative planning and IP character development, and is also one of the most representative toy creation units in Macau. The studio continuously explores various possibilities in the creative field by combining elements of art, illustration and design.

Well-known characters include Dino and Little D.

Ziqi (Singapore)
IG: ziqi_wu

Ziqi is an independent artist from Singapore and the creator of the original character Dino.

Since childhood, he has been fascinated by dinosaurs and monsters, and dreams of one day giving souls to the creatures he draws. After years of preparation and accumulation, he finally mustered up the courage to turn his fantasy into reality.

Today, the Dino series carries Ziqi's passion, showing his unique world of monsters and dinosaur characters through illustrations and toys. With creativity as his bones and persistence as his wings, he continues to construct a fantastical realm where fantasy and art are intertwined.

Other participating toy designers and units:

Alam Along Toy Shop, AllDayDream Factory, biu!biu!monster, Gillu Gillu, dearmyeye, Cdaan Made, DGSQUARED, Hello FRAN, GIMME FIVE, KiyoNeko, Made By Plastic, Nice Geeks, Hui.Wei Store, Rock Factory, Sculptimal, SPACEEMARS, Du Boqi, Tooplastic, Yi Hao Zao Studio

"Plastic Friends Free Drink" shares interesting stories in the circle "Plastic Work Class" makes toys by hand to satisfy your addiction

The "PMQ Toy Festival" also features a series of "Plastic Friends Free Sharing" sharing sessions, inviting many toy people with different backgrounds and qualifications to share their experiences. The content ranges from toy production processes, the development of the local toy industry, to industry anecdotes, with multiple perspectives to ensure excitement. Friends who want to participate, please remember to sign up and follow PMQ’s official social media for details!

Free drinking sharing session for plastic lovers

1. Illustrations and toys: Character creation

Date: April 18, 2025 (Friday)
Time : 4:00-5:00pm
Location: PMQ Taste Library (Room H504, 5/F, Block B)
Registration: https://www.popticket.hk/event/playstuff25-sharing-1
Content: Let illustrators and toy designers explore with you the wonderful process of creating original characters, from discovering inspiration to character setting, story development, and then evolving the plane into different forms such as toys, sculptures, animations, etc., and deconstruct them for you one by one!

2. Play with the big channel! Toy marketing

Date: April 19, 2025 (Saturday)
Time : 3:00-4:00pm
Location: PMQ Taste Library (Room H504, 5/F, Block B)
Registration: https://www.popticket.hk/event/playstuff25-sharing-3
Content: What is the reason behind the success of original characters? The toy platform shares with you toy marketing and reveals the latest trends.

3. Playing with cross-borders! The multiple identities of toy designers

Date: April 20, 2025 (Sunday)
Time : 3:00-4:00pm
Location: PMQ Taste Library (Room H504, 5/F, Block B)
Registration: https://www.popticket.hk/event/playstuff25-sharing-4
Content: From street art to toy creation, from movie special effects makeup to prototype sculptures, toy designers from all over the world will talk about their interesting experiences in entering the industry and how to cross different fields to create unique works and life paths.

4. Collectors Club (Retro Plastic Toys)

Date: April 18, 2025 (Friday)
Time : 5:00-6:00pm
Location: PMQ Ground Floor Plaza
Registration: https://www.popticket.hk/event/playstuff25-sharing-2
Content: With the theme of "Nostalgic Plastic Toys", it brings together enthusiasts to share experiences, stories about collections and the cultural values ​​behind different toys.

Glue Workshop

1. Hong Kong-style food sculpture figurine workshop

Date: April 19, 2025 (Saturday) and April 20, 2025 (Sunday)
Time : 4:00-6:00pm
Location: PMQ Ground Floor Plaza
Registration: https://www.popticket.hk/event/playstuff25-workshop-3
Content: Incorporating the popular siu mai and lemon tea elements commonly seen in convenience stores in Hong Kong, allowing you to instantly create cute food dolls. Under the personal guidance of the toy sculptor of "CHY STUDIO HK", learn how to use clay to create realistic food folds, fillings and coloring techniques. The doll also has a built-in storage box function, which can be used for two purposes. Let us create unique siu mai and lemon tea dolls and turn the charm of Hong Kong cuisine into creation!

2. Daruma Toy Coloring Workshop

Date: April 19, 2025 (Saturday)
Time: 2:00-3:30pm
Location: PMQ Ground Floor Plaza
Registration: https://www.popticket.hk/event/playstuff25-workshop-2
Content: Led by movie stunt makeup artist and prototype artist Afu, experience the extraordinary toy coloring process. The workshop will briefly introduce the basic skills of 3D sculpting and painting software ZBrush, and teach the coloring methods of silicone and PU plastic toy paints, such as "realistic skin painting" techniques, so that participants can try to paint skin texture on toys and create Daruma toys full of ghost colors!

3. First experience of toy creation

Date: April 21, 2025 (Monday)
Time : 2:00-3:30pm
Location: PMQ Ground Floor Plaza
Registration: https://www.popticket.hk/event/playstuff25-workshop-4
Content: Take the first step in toy creation. Experienced sculpture teacher Steven Chui will share with you the process and experience of making a doll from flat to three-dimensional. Participants will have the opportunity to experience the steps of silicone injection molding in making the "first" toy model, and make three "Wan Ye Festival" limited edition doll magnet stickers to take home.

4. Tamiya STEM Education HK Bionic Animal Mechanical Racing Horse Workshop

Date: April 18, 2025 (Friday)
Time : 2:00-4:00pm
Location: PMQ Ground Floor Plaza
Registration: https://www.popticket.hk/event/playstuff25-workshop-1
Content: Children should be familiar with STEM, but have you ever tried a competition that combines STEM with a mechanical horse? Under the guidance of the instructor from the famous Japanese toy 4WD brand "Tamiya Model Hong Kong", we assembled the motor, gearbox and other parts into a dynamic horse racing model. You can also try out the performance and speed of the mechanical horse on site and feel the excitement brought by the electric toy! This workshop can train children's hands-on ability and allow them to learn the basic knowledge of making machinery. Parents and children are welcome to participate together and open the door to creating their own mechanical toys.