Cityplaza x Kodak Presents: HAPPY SNAPS, the First Official Kodak-Themed Event in Hong Kong!

Description

#GenZ, roll up! Iconic photography brand Kodak is taking Hong Kong by storm at Cityplaza, blending classic and contemporary vibes with super-trendy Korean-inspired photo spots where you can effortlessly capture happy moments with your camera – no skill required! From 17 April to 18 May, Cityplaza and Kodak will launch their first-ever team-up, HAPPY SNAPS, an unforgettable experience that brings the world of Kodak to life with installations and activities that showcase the brand's unmistakable photographic style, including its classic yellow-red colour palette. Explore 10 eye-catching, Korean-style Y2K photo spots inspired by Kodak's Seongsu-dong flagship store in Seoul. Whether you're going for a wide-angle landscape shot or a high-angle selfie, stunning results are guaranteed. LIVE+ members will also have the chance to follow the ultra Korean trend of four-frame photos with vibrant filters.

Meanwhile, fashionistas and film lovers should stop by Hong Kong's first Kodak Apparel Pop-up Store to find trendy Kodak Apparel's official, retro American-style accessories. Photography enthusiasts will also find classic film cameras here, as well as the all-new Kodak PIXPRO C1, making its Hong Kong debut in an exclusive, five-day appearance at Cityplaza starting from 17 April. There will also be exclusive on-site offers to make your shopping even happier. What's more, from 17 April to 18 May, Cityplaza LIVE+ members who spend HK$800 or more in a single electronic transaction can receive a Marks & Spencer HK$50 e-Voucher as a shopping reward, so you can double the fun with tasty snacks and other selected goodies! Come discover the exciting world of Kodak and #LIVEHAPPY by capturing life's beautiful moments.

Gen Z Photo Fun: Ten Kodak-themed, Korean-style Photo Spots Hit Hong Kong

The Kodak Corner Shop in Seongsu-dong is a must-visit hotspot for 오빠 (oppa), 언니 (onni) and trendsetters around the world. Now, you won't need to fly to Korea – we've brought the experience to you! At HAPPY SNAPS, high-contrast, vibrant yellow-red hues and the iconic Kodak logo take centre stage, coming together in 10 ultra-retro, Instagrammable photo backdrops so you can snap away with your besties with full Y2K fervour.

ColorPlus Film Canister Light Tunnel

People who love photography adore Kodak's ColorPlus 200 film, brought to vibrant life in this light tunnel shaped like a film canister. Immerse yourself in the split-second click of a shutter and capture an image that will dazzle everyone!  

Korean-style Camera Photo Booth

Pose for your camera – in front of a camera! At the Kodak ColorPlus film box, you'll find a giant, surrealistic installation made of rows of giant cameras, perfect for capturing a retro panoramic vibe.
 
LIVE ON AIR

Gen Z photography is all about spontaneity and authenticity. At LIVE ON AIR, multiple live cams let you instantly step into the frame. Take selfies of yourself as the vintage TV screens behind you multiply your image.  

  
Kodak Wide-angle Space

This hotspot is one of Seoul's must-visit check-in spots. Stretch your view to infinity with the playful, oversized lens – perfect for mirror selfies with your phone and effortlessly showing off your #OOTD!
 
“mm7” Spotlight Zone

The magic of film lets you instantaneously capture fleeting moments of imagination and delightful surprises. Here in the Spotlight Zone, overhead spotlights let you take the stage and be the star of your own photo.   

Go Flash! Mirror in a Mirror

Get ready to press the shutter and get ready for a mind-bending experience as multi-layered reflections and dazzling contortions of light create an avant-garde effect that mimics overlapping photographic exposures.
 
Black & White Film Memoir

Take millennial nostalgia to the next level with three iconic Kodak film boxes and classic film canisters, set against a black and white newspaper wall backdrop.     

Vintage Street Sign Photo Wall

For 140 years, Kodak film has helped people around the world preserve life's most important moments. We all associate Kodak with different memories – what are yours? This photo wall will bring those moments flooding back.
  
Multi-angle Selfie Mirrors

Who doesn't love a mirror selfie? Strike your favourite playful poses before this wall of rear-view mirrors and capture your reflection from different angles.      

Retro Multi-angle Message Wall

This Message Wall shows off the uniqueness of this event's brand logos from different angles. The natural wood-tone design is reminiscent of billboards from the '80s and '90s, taking you on a journey that blends retro and modern styles.

Coloring Your Day @ Cityplaza – Instant Kodak Filter Experience
LIVE+ members can immerse themselves even deeper in the warm Kodak vibes at our viral, Korean-style photo booths with colour filters, inspired by the Kodak EKTAR H35N. Redeem a free photo shoot with 100 points. Pose for a solo photo, or bring your friends or loved one – with Kodak's retro-ready filters and two frame options, stylish shots are a cinch! Capture life in four frames and bring home a unique photo print memory.

Reduce Waste GO! Introducing the Film-Roll Recycling Programme
Did you know that most recycling organizations cannot process film rolls? To support environmental efforts, the mall is excited to launch the "Film-tastic Waste Reduction: Film Roll Recycling Programme."
During the event, you can drop off used film rolls or plastic containers in designated recycling bins at the venue. The recycling company will conduct recycling and sorting processing.
Let’s all contribute to a greener future!

Discover New Favourite Hot Picks at Hong Kong's First Kodak Pop-up Store at Cityplaza
Ride the Y2K retro wave with Kodak at the Kodak Apparel pop-up store, where you'll find globally coveted merch that fuses the iconic brand's century-old heritage with trendy modern streetwear. Discover practical and stylish apparel, backpacks and crossbody bags inspired by '70s and '80s Americana, as well as limited-time deals on film and cameras, including the exclusive launch of the new Kodak PIXPRO C1 for five days only, starting on 17 April. With so many amazing offers, there's no better time for Kodak fans to stock up. It's time to shop till you drop!

Join Cityplaza and Renowned Local Photographer Kevin Leung for a Taikoo Photo Walk Workshop
Instagram-worthy, Y2K-themed photo spots and trendy accessories aren't the only things on offer at this special event – on designated dates, you can also take part in an exclusive Taikoo Photo Walk Workshop led by acclaimed local photographer Kevin Leung (@vin.coemgenus). Follow along with Kevin to explore Taikoo's streets and alleyways as he shares insider tips and techniques for urban photography, and learn how to capture textured, high-quality shots of the city. Each participant will receive a Kodak Funsaver 27 disposable film camera to help you start snapping right away. Get ready – a world of hidden urban beauty is waiting on the other side of your lens.

Spend for Rewards! Exclusive Shopping Benefits
During this promotion, LIVE+ members can enjoy even more benefits at Cityplaza. Between 17 April and 18 May, when you spend HK$800 or more in a single electronic transaction at designated Cityplaza and Taikoo Shing merchants, you can enjoy a "Shop for Rewards" shopping treat – a Marks & Spencer HK$50 e-Voucher. Shop more, save more, and LIVE HAPPY!

This Easter, Cityplaza invites #GenZ and shutterbugs everywhere to come snap away at our 
Y2K check-in spots and share your #LIVEHAPPY moments.